In brief:
- Trademark application filing hints Crocs are getting into the digital asset space
- The digital goods are filed as footwear, clothing, bags, accessories, and charms
- The industry of wearable NFTs continues to grow
According to a recent trademark application filing, it looks as though the iconic foam clogs company Crocs is taking its baby steps into the NFT space.
Crocs filed an “intent-to-use” trademark application on January 11.
This paves the way for the shoe company to launch and sell its own digital assets.
Based on the paperwork, the company’s NFTs could include a wide variety of goods, such as “footwear, clothing, bags, accessories, and charms.”
Currently, Crocs has not commented on its goals, but it’s fair to expect that Crocs will soon launch its own digital branded wearables.
It’s possible that these NFTs could take the shape of digital Crocs designed by artists. Or perhaps they might innovate in the space with an entirely new NFT offering.
Under the terms of the patent, Crocs’ entry into the market could also take the shape of an online store or other software for trading their NFTs.
Crocs would not be the first big name to launch a creative NFT venture such as this. For instance, Louis Vuitton, Balenciaga, and Burberry have all explored virtual gaming projects with in-game NFTs—with much success.
NFT Wearables on the Rise
NFT fashion has emerged in a major way in 2021, and it’s likely here to stay.
The industry of wearable NFTs continues to generate millions in revenue.
From designer clothing you can “put on” your physical form like a social media filter to unique digital avatar wearables, there’s no shortage of ways to express yourself digitally.
Digital shoes in particular have seen success in recent months.
Footwear giants like Nike, Under Armour, and Adidas have made their way into the NFT world.
Luxury brands like Gucci have even joined in on the fun by launching sneaker NFTs.
Users can wear these virtual kicks “walking” around in major metaverse platforms such as Decentraland and Sandbox.
Regardless of what form Crocs’ NFTs will take, this step from yet another huge company is a positive sign for NFT adoption.
Doubtless, more shoe companies will follow into the lucrative world of NFTs.
An NFT enthusiast and a crypto early adopter, Bodi is the editor in chief on RareBot.com. He is joined and assisted by a team of NFT fans and experts bringing you the latest news in the industry. He is a finance major with 20 years of experience and education in tech and banking.
